Mission, Vision and Values
We focus on you, so you can focus on what matters most—your patients.
We focus on you, so you can focus on what matters most—your patients.
We support the dentists behind every great smile
We partner with Canadian dental practice owners who know they could use support running the business side—without giving up control of what they’ve built. Our job is to invest in your long-term success, while you stay focused on your patients. It’s your practice. We’re just here to help it thrive.
Our Mission
To earn a smile from our patients and practice team members every time they interact with us.
Our Vision
To become the dental community all Canadian dentists and dental professionals want to belong to.
Our Values
We live our values in every decision we make and every relationship we build—with patients, partners, team members, suppliers, regulators, and communities across Canada.
Learn more about our 123Dentist culture
Our culture is grounded in our mission, vision, and values—and shared by every clinic and every team member across Canada. We believe in showing up for each other, doing what’s right for patients, and building practices that reflect the communities we serve. When we lead with care and integrity, everybody wins. That’s the 123Difference.
Learn more about our culture- Integrity
We uphold the highest standards for our patients, Partners, and teams.
- Customer Service Commitment
We build long-term relationships by leading with respect, kindness, and patience.
- Embrace Change
We stay ahead of innovation to keep your practice—and your care—future-ready.
- Above & Beyond Culture
We train and mentor passionate leaders who prioritize exceptional care.
- Diversity
We promote equity, inclusion, and representation across our national network.
- Teamwork
We celebrate wins, support growth, and put patients and team needs first.
- Patient First Approach
We deliver great experiences by putting patients at the center of everything we do.
- Communication
We listen first—and foster transparent, two-way communication across the network.
Dr. Andrea DerniskySuter Brook Dental, Port Moody, BCHear Andrea's StoryPartnering with 123Dentist has positively affected my life by taking away a lot of the stress of the job. The aspects that I find to be the most challenging.
Dr. Jordan PettigrewDr. Jordan Pettigrew & Associates, Ottawa, ONHear Jordan's Story123Dentist was able to tailor a partnership that worked really well for me. I was able to maintain ownership and also have a great support team behind me.
Dr. Chandan Advani and Dr. Naveen VermaBrush Dental Group, OntarioHear Chandan and Naveen's StoryOur plan right from graduating dental school was growth – to own multiple practices. It makes the growth strategy much easier when you have a large support team and that’s what 123Dentist provided us.
Dr. Kristin Yont and Dr. Claire WhitneyDowntown Dental, Calgary, AlbertaHear Kristin and Claire's StoryPartnering with 123Dentist has freed us of the daily burdens of HR, Payroll, Accounting that take away our focus from our patients and the dentistry we provide.
Dr. Edmund WongSouth Point Dental Centre, Surrey, BC.Hear Ed's Story123Dentist has been such a great fit for me and allowed me to do the things that I love to do which is hands-on dentistry. The practice has been far more efficient with 123’s support and I’ve been able to work less.
With You Every Step of the Way
When we partner with you, we’re all in. We stand by our commitments, because strong relationships are at the heart of everything we do—and always will be. Let’s grow together. We’re here to make you smile.